All our clothes are contributing towards our sustainable goals thanks to their one and only ingredient, wool. It’s a pretty magic material and here's a few reasons why.
Each year sheep produce a fleece, which makes wool a natural and renewable resource. As yet, no one has been able to reproduce the properties of wool synthetically. It’s also biodegradable, when eventually disposed of it will naturally decompose in soil in just a matter of years, slowly releasing valuable nutrients back into the earth.
Wool is an active fibre that has thermal insulation properties that regulates the temperature - meaning our clothes will help your child be warm in winter and cool in summer.
It is hypoallergenic and naturally water resistant, this makes it resistant to bacteria, mould and mildew that can trigger allergic reactions. It also has UV protection qualities too.
It generates very little static electricity because of the qualities of its natural fibres. Not only does that mean less nasty shocks, but static attracts lint, dirt, and dust, so these properties keep it much cleaner for longer. Speaking of clean. Wool fabrics clean very easily because the structure of the fibres means that dirt sits on the surface, making it easy to remove.
When cared for wool lasts generations, which also helps us reduce our impact on the world we live in.
All our AW17 knitwear is made from 100% wool. We’ve used three types across the collection - lambswool, merino lambswool and geelong lambswool.